Programme name: Keith Lemon's Celebrity Juice
Channel: ITV - it's commercial and would attract a large audience.
Time: 10pm - it's aired after the watershed because of the transgressive humour and language which would appeal to adults but is inappropriate for younger viewers.
Audience demographic: E -> students - relatable to them because of the jokes (relatively immature) and language/situations. They are familiar with the presenters and guests from other shows.
Date: Thursday
Produced by: TalkBack
Commissioned by: ITV
USP: The show is 'out there' - the extreme and vulgar games and humour set it apart. The inclusion of well-known character Keith Lemon also is a selling point, as people will want to watch his shows.
Programme name: Peter Kay's Car Share
Channel: BBC - vision: to be the most creative organisation in the world, aim: to enrich people's lives with programmes that inform, educate and entertain.
Time: 9:30
